The Ocean Drive is a luxury rally from Miami to Key West, combining an iconic coastal drive with a premium overnight stay.
Participants begin the journey with a private yacht briefing before driving the legendary Overseas Highway towards the tropical atmosphere of the Florida Keys.
Supercars, ocean views, private hospitality and a carefully selected group create an experience defined by lifestyle, connection and unforgettable moments on and off the road.
From the vibrant skyline of Miami to the relaxed island atmosphere of Key West, The Ocean Drive is a curated rally experience that unfolds through a sequence of driving, hospitality and lifestyle moments.
Leaving Miami behind, the convoy enters one of the most iconic coastal routes in the world.
Long bridges stretch across turquoise waters while the rhythm of the road settles into a relaxed luxury pace.
This part of the drive is about freedom, open horizons, powerful machines and the shared experience of driving together through one of Florida’s most spectacular landscapes.
Convoy driving & scenic regroup moments11:00 — 13:00Late morning, Overseas Highway
Midway through the rally, participants arrive at a secluded beachfront location for a private lunch experience directly on the sand.
Palm trees provide shade while ocean views create a calm contrast to the energy of the drive. Conversations deepen, new connections form and the group recharges before the final stage.
This stop captures the essence of The Ocean Drive, lifestyle, connection and curated hospitality.
Private beachfront lunch & networking13:00 — 14:30Midday, Islamorada
After lunch, the convoy continues south across the Florida Keys.
The pace becomes more relaxed, allowing participants to fully enjoy the scenery, the ocean breeze and the rhythm of the road.
As the sun begins to lower, anticipation builds for the arrival at the final destination.
Scenic convoy drive & photo moments14:30 — 16:30Afternoon, Florida Keys
Participants arrive at a waterfront resort offering ocean-view rooms, private parking and premium amenities; the perfect setting to unwind after the drive. The shift from open road adrenaline to a relaxed island atmosphere is immediate.
Guests have time to refresh, enjoy marina views or watch the sunset before the evening celebration begins. This moment marks the transition from a day of driving to a night defined by connection, lifestyle and coastal luxury.
Luxury resort stay & sunset unwind16:30Late afternoon, Key West
As the sun begins to set, participants gather for a curated waterfront dinner, reflecting on the journey while overlooking the marina. The atmosphere shifts from the energy of the road to a more relaxed island rhythm, where great food, meaningful conversations and shared experiences bring the group together.
As the evening unfolds, the experience continues in Downtown Key West, where vibrant streets, oceanfront bars and laid-back nightlife create the perfect setting to celebrate the day. Surrounded by new connections and unforgettable memories, the rally concludes in true island style. Not just as a drive completed, but as a journey shared.
Curated group dinner & nightlife experience19:30 — 22:00Evening, Downtown Key West
Participation in The Ocean Drive Rally is limited to a carefully selected group of participants and a fixed number of supercars.
Each application is individually reviewed to ensure a private, high-level and curated rally experience.
Early participation waves offer preferred access and pricing.Applications close once capacity is reached.
FIRST WAVE — €899
Preferred early access for confirmed participants.
SECOND WAVE — €1,099
Preferred early access for confirmed participants.
FINAL WAVE — €1,299
Last remaining participation slots before the rally reaches full capacity.
Supercars can be arranged upon request through us.
Limited availability. Confirmation is subject to approval.
• Full rally participation & curated driving route• Luxury overnight stay in ocean-view resort• Welcome hospitality & rally briefing• Premium group dinners & selected refreshments• Access to curated nightlife experience• Professional photography & cinematic media coverage• Rally support team, route guidance & logistics coordination• Networking experience with a curated international group• Official rally welcome pack
• Supercar / vehicle rental• Fuel, toll roads & personal driving expenses• Flights or personal travel arrangements• Additional personal hotel upgrades or room service• Personal insurance
Supercars can be arranged upon request through selected rally partners.